I’m a design leader with over 10+ years of experience building great teams & crafting global B2C & B2B experiences.

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What others have said about me

Amardeep’s mentorship has had a positive effect on the designers he manages. Under his guidance, they have developed a more structured design process, setting clear goals and outcomes that ensure their work is purposeful and impact-driven.

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— Head of Design

It's not often you come across someone who has the ability to be both creative and technical at the same time. I enjoy working with Amardeep as he has a great ability to understand the commercial benefits of each product feature and how to get the best out of them.

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— Chief Technology Officer

Things that stand out about Amardeep is often beyond pure design work. He really helps lighten my workload, and it genuinely makes my job much much easier knowing that work would be under control.

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— Product Director

He does not micro-manage details, instead he gives you room to be creative and trusts your expertise. At the same time, he provides useful suggestions on how to improve and feedback is always appropriately framed in a supportive way.

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— Designer (direct report)

My principles

Start with a clearly defined problem

Put the problem at the centre of all thinking to guide the entire process toward effective solutions and successful outcomes.

Think big & take steps to learn fast

Embrace ambitious visions while incrementally pursuing goals to rapidly acquire knowledge and experience.

Obsess over being customer-centric

Deeply understand users needs and pain points to craft experiences that feel intuitive and drives delightful experiences.

Focus on empowerment & action

Leaders bring clarity to others by translating complexity into actionable steps while removing obstacles and roadblocks.

Encourage growth with outcomes, not output

True leaders possess the skills to amplify other’s ability to innovate and deliver impact.

Build empathic & inclusive teams

Great leader empower teams and individuals to make their own decisions and respect different opinions.

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